Note: These are the terms of use for Clients. From the terms of use for therapist, please click here.

Client Terms Of Use

1. These Terms Of Use click here to copy this link

   1. These Terms of Use (the "Agreement") govern your access and use of our online platform, including interactions with our virtual wellbeing assistant, which we call our “Empathetic Mental-wellbeing and Mindful Assistant” or “Emma AI”, and other services through which mental health support, personal growth guidance, and related information may be provided (collectively the "Platform"). The Platform may be provided or be accessible via multiple websites or applications whether owned and/or operated by us or by third parties, including, without limitation, the website https://app.heyplumm.com, its related apps, websites, and integrated platforms such as Slack and MS Teams.

   2. By accessing or using the Platform, you confirm your acceptance of this Agreement and our Privacy Policy. You should read this Agreement and our Privacy Policy carefully before starting to use the Platform. If you do not agree to be bound to any term of this Agreement or our Privacy Policy, you must not access the Platform.

   3. We may amend the Agreement from time to time. Every time you wish to use our Platform, please check the Agreement and the Privacy Policy to ensure you understand the terms that apply at that time. If you continue to use the Platform after we have amended the Agreement, you confirm your acceptance of the amended Agreement. This includes changes and improvements to our services, including enhancements to Emma AI's capabilities.

   4. We have written an easy-to-understand Clarity Statement to explain what the Plumm service is and what it is not. Please read that and let us know if you have any questions. You can contact us by email at hello@heyplumm.com. By accessing or using the Platform, you confirm your acceptance of the Clarity Statement.

2. Who We Are click here to copy this link

   1. When the terms "we", "us", "our" or similar are used in this Agreement, they refer to Plumm Ltd, the owner, operator of the Platform, and the creator of Emma AI. Our registered office is at 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ and our company registration number is 11034943.

   2. When the terms “you”, “client” or “user” are used in this Agreement, they refer to you, the user of the Platform. This includes users interacting with Emma AI.

3. The Platform click here to copy this link

   1. The Platform is provided by Plumm to:

      1. Provide information and materials relating to mental health (the “Materials”);

      2. Enable you to arrange mental health support (“Therapist Services”) from professional mental health practitioners (“Therapists”);

      3. Facilitate interactions with Emma AI for immediate mental wellbeing and personal growth support.

   2. Your employer or other organisation may have entered into an agreement with Plumm for you to access the Platform. In that situation, if you have any queries about the scope and duration of the services, you should contact your employer or other organisation. For example, your employer or other organisation may have limited the number of sessions available to each user of the services. If you want to book a session in excess of any such limits, you should contact the Human Resources team at your employer or other organisation.

   3. You agree that all interaction with Therapists shall be arranged through the Platform. You agree not to arrange or accept any Therapist Services from a Therapist other than those arranged through the Platform, even if a Therapist requests this.

   4. You understand that Emma AI is not a licensed therapist or a replacement for a licensed therapist. Emma AI is a tool for mental wellbeing and personal growth support which does not replace therapeutic interventions.

4. Suicide, Self-harm And Other Emergenciesclick here to copy this link

   1. Note: If you are thinking about suicide or if you are considering harming yourself or others or if you feel that any other person may be in any danger or if you have any medical emergency, you must immediately call the emergency services and notify the relevant authorities. Seek immediate in-person assistance.

   2. Do not use the platform, therapist services, or emma ai for any of the aforementioned cases. The therapists and emma ai cannot provide the assistance required in any of the aforementioned cases.

   3. Emma AI is not a crisis service and cannot provide immediate assistance in crisis or self-harm situations. If you are in a crisis, reach out to your local emergency services immediately.

5. Medical Advice And Suitability click here to copy this link

   1. The platform, including the services provided by Emma AI, is not intended for the provision of clinical diagnosis requiring an in-person evaluation and you should not use it if you need any official documentation or approvals for purposes.

   2. In addition, the platform and Emma AI are not intended for any information regarding which drugs or medical treatment may be appropriate for you, and you should disregard any such advice if delivered through the platform or by Emma AI.

   3. You should not disregard, avoid, or delay in obtaining in-person care from your doctor or other qualified professional because of information or advice you received through the platform or from Emma AI, or because of any inability to access the platform or engage with Emma AI.

6. The Licence click here to copy this link

   1. Subject to your compliance with this Agreement, Plumm provides to you a personal, revocable, limited, non-exclusive, royalty-free, and non-transferable licence to access and use the Platform, engage with Emma AI, and any Materials as a client.

   2. Unless otherwise stated, Plumm or its licensors own the intellectual property rights to the Platform, Emma AI, and any Materials. Subject to the terms below, all these intellectual property rights are fully reserved and belong to Plumm or its licensors even if they are created by you during the performance of your services utilising our website.

   3. You may view, download for caching purposes only, and even print pages, files or other content from our website for your own personal use, subject to the restrictions set out below and elsewhere in this agreement.

   4. Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged (except where the content is user generated).

   5. You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors. This includes but is not limited to Emma AI and any of its generated responses.

   6. If you print off, copy, download, share or repost any part of our site in breach of this Agreement, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

   7. For any information and content you share with the Emma AI service, you hereby grant us a license to copy, display, use, distribute, modify and adapt and otherwise act with respect to such information and content to enable us to provide the Emma AI service to you and to improve the Emma AI service, generally. You agree that this licence is a royalty-free, perpetual, sublicensable, irrevocable, and worldwide licence to use the information and content.

7. Your Use Of The Platformclick here to copy this link

   1. You hereby confirm that:

      1. you are at least 18 years old of age.

      2. all the information that you provided in or through the Platform, and the information that you will provide in or through the Platform in the future, is accurate, true, current and complete and that you will maintain such information as accurate, true, current and complete. You can update your first name, last name and email address directly on the Platform. If you wish to make any changes and need our support, you can write to us at hello@heyplumm.com.

      3. you consent to engaging with Emma AI, and understand that while it is designed to be a supportive tool, it does not replace professional mental health services. You understand that the AI assistant does not provide diagnoses, clinical treatment plans, or emergency services.

      4. you understand and consent to the nature of online mental health support facilitated through the Platform, including the benefits, potential risks, and limitations of these services.

      5. you understand the inherent privacy and confidentiality risks of online communication and agree to use the Platform and interact with Emma AI and the Therapists with this understanding.

      6. you will use the Platform and its services, including the interaction with Emma AI and the Therapists, solely for lawful purposes, and in accordance with the guidelines and terms outlined in this Agreement.

      7. you agree to not solicit or engage with Therapists outside of the Platform and understand that all interactions should be conducted within the Platform.

   2. Emergency Contact Information

      1. As part of using our Platform and Therapist Services, we may request you to provide emergency contact information. This is a crucial safety measure in the context of mental health support.

      2. In situations where you may be in immediate danger, experiencing a mental health crisis, or if a Therapist assesses that there is a risk to your safety, having access to your emergency contact information allows us to take appropriate steps to ensure your safety.

      3. By providing this information, you agree that Plumm may, under these circumstances, contact your designated emergency contact or appropriate emergency services.

      4. It's your responsibility to ensure that your emergency contact information is up to date and accurate. If there are any changes to this information, you should update it promptly in the Platform.

      5. Your emergency contact information will be handled in accordance with our Privacy Policy.

8. Unauthorised Use Of The Platform click here to copy this link

   1. You agree not to:

      1. record, duplicate, or distribute your interactions with any person or AI assistant you interact with via the Platform.

      2. use our intellectual property, including the programming and mechanisms of Emma AI, for advertisement or other purposes without expressed, written consent from us.

      3. use the account of any other person for any reason or provide access to your account to others.

      4. interfere with or disrupt, or attempt to interfere with or disrupt, any of our systems, services, servers, networks or infrastructure, including attempting to manipulate or reverse-engineer Emma AI.

      5. violate any applicable local, state, national or international law, statute, ordinance, rule, regulation or ethical code in relation to your use of the Platform.

      6. use the Platform in a manner that could damage, defame, or otherwise negatively impact Plumm or its reputation.

      7. make any use of the Platform for the posting, sending or delivering of either of the following:

         1. unsolicited email and/or advertisement or promotion of goods and services;

         2. malicious software, viruses or code;

         3. unlawful, harassing, privacy invading, abusive, threatening, vulgar, obscene, racist or potentially harmful content;

         4. any content that infringes a third party right including intellectual property rights;

         5. any content that may cause damage to a third party;

         6. any content which may constitute, cause or encourage a criminal action or violate any applicable law.

      8. attempt to gain unauthorised access to (a) any portion or feature of the Platform, (b) any other systems or networks connected to the Platform, (c) any Plumm server, or (d) to any of the services offered on or through the Platform, including attempts to interact with Emma AI outside of the provided interfaces on the Platform.

   2. You shall not conduct, facilitate, authorise or permit any text or data mining or web scraping in relation to our Platform or any services provided via, or in relation to, our Platform, including any data obtained from interactions with Emma AI. The provisions in this clause should be treated as an express reservation of our rights in this regard, including for the purposes of Article 4(3) of Digital Copyright Directive ((EU) 2019/790).

   3. You may not modify, translate, decompile, create derivative work(s) of, copy, distribute, disassemble, broadcast, transmit, publish, remove or alter any proprietary notices or labels, license, sublicense, transfer, sell, mirror, frame, exploit, rent, lease, private label, grant a security interest in, or otherwise use in any manner not expressly permitted herein, the Platform, Materials or any information obtained from the Platform, including data derived from Emma AI.

   4. You may not make use of or seek or receive any services via the Platform if you are under the age of eighteen years. If you're under the age of eighteen years, please seek support from a suitable professional or trusted adult.

9. Features Of The Platform click here to copy this link

   1. The features and functionality of the Platform, including the capabilities and development of Emma AI, are to be determined solely by us and are subject to change, enhancement, or termination without notice.

   2. Please ensure you have the latest version of your browser or operating system for optimal performance and security.

   3. Use of the Plumm Platform requires the following minimum internet speeds:

      1. 5MBPS download speed; and

      2. 2MBPS upload speed.

      These requirements are to help you have a seamless interaction with our platform, including real-time text-based sessions with Emma AI and any video-based sessions with human therapists.

   4. Use of the Plumm Platform for therapy sessions requires the following hardware requirements:

      1. Camera/Webcam should be functional and working;

      2. Speakers should be functional and working; and

      3. The microphone should be functional and working.

      Please note that these hardware requirements are not mandatory for text-based interactions with Emma but are essential for video-based sessions with human therapists.

10. Therapists click here to copy this link

    1. The Therapists are neither our employees nor agents nor representatives.

    2. All of the Therapists we work with are accredited and/or registered with a professional body (such as BACP, BPS, APA, BABCP, HCPC or similar equivalent boards) and are obliged to adhere to professional and ethical standards. From time to time, we may also impose additional standards and guidance for the Therapists to follow.

    3. Please note that Plumm is not a health care provider. Plumm is a software company and website operator. We make our Platform available as an introduction platform for you to access mental health support from third party Therapists. Plumm does not deliver any Therapist Services. Where you arrange to receive Therapist Services from a Therapist, the legal agreement is between you and the Therapist. Plumm is not a party to that agreement or to any Therapist Services.

    4. You agree that plumm is not responsible for the therapist services or any information or advice delivered by therapists. The therapist services are provided by the relevant therapist(s), not by plumm, and you agree that plumm is not liable for the actions or omissions of the relevant therapist(s).

    5. You agree that plumm is not responsible for any action that you take as a result of the use of the platform or any therapist services. Plumm does not provide you with medical advice and we do not endorse the advice or information given by therapists. The materials are not medical advice and should not be relied upon as such. We make no representation, express or implied, that the platform, material or content of any therapist services is accurate or correct. Under no circumstances does plumm recommend particular treatment for specific individuals. You should not rely on any specific information or advice given to you by a therapist. In all cases, we advise that an appropriately qualified medical professional be consulted before any decisions are taken about whether treatment or a certain course of action is necessary, beneficial or harmful. You should never make health decisions based solely on the platform, materials or therapist services.

    6. You hereby release us and agree to hold us harmless from any and all causes of action and claims of any nature resulting from the therapist services, including (without limitation) any act, omission, opinion, response, advice, suggestion, information and/or service of any therapist and/or any other content or information accessible through the platform.

11. Privacy click here to copy this link

    1. By agreeing to this Agreement, you are also agreeing to the terms of the privacy policy available at https://app.heyplumm.com/privacy-policy (the "Privacy Policy"). The Privacy Policy addresses how we collect, use, disclose, and protect your personal information, including data from your interactions with Emma AI.

    2. The Privacy Policy is incorporated into and deemed a part of this Agreement. It outlines the purposes and legal bases for data use and handling, including data collected and processed through Emma AI.

    3. In addition, the same rules that apply regarding changes and revisions of this Agreement will apply to changes and revisions of the Privacy Policy. We will provide appropriate notice of any changes or updates to the Privacy Policy, and your continued use of the Platform will constitute your agreement to be bound by such changes or updates.

12. Keeping Your Account Details Safe click here to copy this link

    1. If you choose, or you are provided with, a user identification code, password, or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party. This includes any authentication data associated with the use of Emma AI.

    2. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of this Agreement.

    3. If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at hello@heyplumm.com. You agree that we will not be liable for any loss or damage that incurred as a result of someone else using your account, either with or without your consent and/or knowledge other than as a result of our negligence.

    4. If you receive any file from us or from a Therapist, whether through the Platform or not, you agree to check and scan this file for any virus or malicious software prior to opening or using this file. Plumm will not be held liable for any spyware, malware or any other malicious program transferred through such a file exchange. This includes any interaction with Emma, which should also be considered a secure and private exchange, but we recommend that you remain vigilant in securing your account details.

13. Indemnity click here to copy this link

    1. You will indemnify us, defend us, and hold us harmless from and against any and all claims, losses, causes of action, demands, liabilities, costs or expenses (including, but not limited to, litigation and reasonable attorneys' fees and expenses) arising out of or relating to any of the following:

       1. your access to or use of the Platform;

       2. any actions made with your account whether by you or by someone else, including those actions taken through interactions with Emma;

       3. your violation of any of the provisions of this Agreement;

       4. your violation of any third party right, including, without limitation, any intellectual property right, publicity, confidentiality, property or privacy right;

       5. your communication, interactions and actions with the Therapist(s) on our Platform; and

       6. your use of any Therapist Services.

    2. This clause (Indemnity) shall survive the expiration or termination of this Agreement

14. Disclaimer click here to copy this link

    1. The Platform, Emma AI, and the Materials are provided “as is” without any representations or warranties, express or implied of any kind, including but not limited to merchantability, non-infringement, security, fitness for a particular purpose or accuracy.

    2. Without prejudice to the generality of the foregoing paragraph, we do not warrant that:

       1. the Platform, Emma AI or our services will be constantly available, or available at all;

       2. the information on the Platform or provided by Emma AI is complete, true, accurate or not misleading;

       3. you will be able to receive Therapist Services from a particular Therapist;.

15. Liability click here to copy this link

    1. This Agreement will not exclude or limit any warranty implied by law that it would be unlawful to exclude or limit. Nothing in this Agreement limits or excludes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors or for fraud or fraudulent misrepresentation. Nothing in this Agreement shall be interpreted as attempting to exclude this liability.

    2. Other than the liability set out in 15.1 we will not be liable to you or any other party (whether under contract, negligence or otherwise) in relation to the content of, or use of, inability to use or otherwise in connection with the Platform, Emma AI, Materials or Therapist Services:

       1. for any direct loss;

       2. for any indirect, special or consequential loss; or

       3. for any business losses, loss of revenue, income, profits or anticipated savings, loss of contracts or business relationships, loss of reputation or goodwill, or loss or corruption of information or data.

    3. We exclude all implied warranties and other legal obligations implied by law, to the extent that it is lawful for us to do so.

    4. You understand, agree and acknowledge that our aggregate liability for damages arising with respect to this agreement and any and all use of the platform, Emma AI, materials or any therapist services will not exceed the total amount of money paid by you (or by another party) in respect of your use of the platform in the 12 month period prior to the date of the claim.

    5. If the applicable law does not allow the limitation of liability as set forth above, the limitation will be deemed modified solely to the extent necessary to comply with applicable law.

    6. This section (Liability) shall survive the termination or expiration of this Agreement.

    7. By using the Platform, you agree that the exclusions and limitations of liability set out in this Agreement are reasonable. Prior to accepting these terms, if you disagree with the reasonableness of our exclusions and/or the limitation of liability, you agree to immediately cease using the Platform.

16. Third Party Websites click here to copy this link

    1. Where our Platform or Materials contain links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as endorsement or approval by us of those linked websites or information you may obtain from them.

    2. We have no control over the contents of those sites or resources, including their privacy policies or how they handle user data. Your use of these third-party sites or resources is at your own risk.

    3. We shall not be liable for any loss or damage that may arise from your use of them, including, without limitation, any loss or damage resulting from your reliance on the completeness, accuracy, or existence of any advertising, products or other materials on, or available from, such sites or resources.

    4. If you decide to access any of the third-party websites linked to our Platform, you do so entirely at your own risk and subject to the terms and conditions of use for such websites.

    5. When you leave our Platform, this Agreement and the Privacy Policy no longer govern. You should always check the terms of use and privacy policy of any third-party website before you provide any information or engage in any transactions.

17. Notices click here to copy this link

    1. We may provide notices or other communications to you regarding this Agreement or any aspect of the Platform, by email to the email address that we have on record, by posting them online, or through any other communication means you provide us with.

    2. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

    3. The date of receipt shall be deemed the date on which such notice is transmitted in the case of email, or the date of posting in the case of online notices.

    4. Notices sent to us must be delivered by email to hello@heyplumm.com.

18. Cancellations click here to copy this link

    1. You may cancel a therapy session without the cancelled session counting towards your employer’s allowance (or your allowance, where relevant) as long as the session is not taking place within 24 hours of the cancellation.

    2. To cancel a therapy session, you need to (i) send a message to the Therapist via the 'Ask a Therapist' option in the Platform; and (ii) send a message to Plumm support via Platform with the therapy session details such as date, time and name of Therapist.

    3. Once the steps above have been completed, the therapy session will be cancelled. If you cancelled at least 24 hours before the session, it will be credited back to your employer’s allowance of therapy sessions (or your allowance, where relevant).

    4. If you cancel within 24 hours of the scheduled session, do not attend a scheduled session, or do not provide explicit informed consent to the Therapist before the session as required, the session will still be deducted from your employer’s allowance (or your allowance, where relevant).

    5. If you join any session under the influence of any substance such as drugs or alcohol, or become disruptive, insulting, abusive, or act in an unreasonable manner during the session, the Therapist will be entitled to terminate the session and the session will still count against your employer’s allowance (or your allowance, where relevant).

    6. In the rare event that a Therapist may have to cancel your appointment, we will re-assign you a new Therapist within 48 hours. If you are unable to establish a connection with the new Therapist within the next 48 hours, you have the right to cancel the session without it counting towards your employer’s allowance (or your allowance, where relevant).

19. Termination By Plumm click here to copy this link

    1. Without prejudice to Plumm’s other rights under this Agreement, if you breach this agreement in any way, we may take such action as we deem appropriate to deal with the breach, including issuing a warning, suspending your access to the Platform (either temporarily or permanently), blocking devices using your IP address from accessing the Platform, contacting your internet service provider to request that they block your access to the Platform, and/or bringing legal proceedings against you.

    2. We may, at any time, without notice and without cause, suspend or terminate your account or your access to any Therapist Services for any reason we deem necessary in our sole discretion, including but not limited to situations where we have reason to believe that your actions are causing harm or potential harm to you, a Therapist, or any other user.

20. General click here to copy this link

    1. If any provision of this Agreement is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect. If any unlawful and/or unenforceable provision would be lawful or enforceable if part of it were deleted, that specific part will be deemed to be deleted, and the rest of the provision will continue in effect.

    2. This Agreement, including any other documents incorporated by reference, constitutes the entire agreement between you and Plumm in relation to your use of the Platform, Materials, and our services, and supersedes all previous agreements in respect of such use.

    3. Plumm may, at any time, transfer, sub-contract or otherwise deal with our rights and/or obligations under this Agreement without notifying you or obtaining your consent. You may not transfer, sub-contract or otherwise deal with your rights and/or obligations under the Agreement under any circumstance without our written consent.

    4. Nothing in this Agreement shall be construed as making either party the partner, joint venture, agent, legal representative, employer, or employee of the other.

    5. A person who is not a party to this Agreement shall not have any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any provision in this Agreement.

    6. No waiver by either of us shall be effective unless in writing, and no waiver shall constitute a continuing waiver so as to prevent us or you from acting upon any continuing or subsequent breach or default.

    7. This Agreement, its subject matter and formation (and any non-contractual disputes or claims) are governed by English law. We and you both agree to the exclusive jurisdiction of the courts of England and Wales.

21. Informed Consent click here to copy this link

    1. In the context of our services, informed consent refers to your comprehension of, and agreement to, the nature and potential outcomes of the therapy services provided.

    2. Your interaction with the Therapists requires your informed consent. The Therapists will only proceed with actions or discussions that you have agreed to, and you can withdraw your consent at any time.

    3. You acknowledge that your informed consent is not just a one-time event, but a process that takes place over the course of your interactions with the Therapists. You will be given opportunities to ask questions, receive answers, and provide your consent during various interactions with the Therapists.

    4. If at any point you feel that your informed consent has been violated or if you have concerns about the informed consent process, please contact us immediately at hello@heyplumm.com.

22. Contacting Us click here to copy this link

    1. Plumm welcomes your questions or comments regarding this Agreement. If you have queries, please contact Plumm at: hello@heyplumm.com.

    2. If you have any concerns about a specific therapy session, please provide as much detail as possible including the date, time, and the name of the Therapist. If your concerns are regarding informed consent or any actions taken by Emma AI please specify this in your correspondence.

If you are in a crisis or any other person may be in danger, do not use this site or platform. Please contact your local emergency helpline immediately.

This document was last updated on 23rd May 2023.

Terms of Use for Emma AI

1. Introduction click here to copy this link

   These Terms of Use ("Terms") govern your access to and use of the Emma AI virtual assistant provided by Plumm LTD ("Plumm", "we", "us", or "our"). By accessing and using Emma AI, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms or our Privacy Policy, please refrain from using Emma AI.

2. Description Of Service click here to copy this link

   Emma AI is an AI-powered virtual assistant designed to chat with users and offer support, but will not offer advice. Emma AI is not a replacement for a psychologist, counsellor, coach, or mental health professional and should not be used in emergencies.

3. Eligibility click here to copy this link

   By using Emma AI, you represent and warrant that you are at least 18 years of age and have the legal capacity to enter into these Terms. If you are under 18 or lack the legal capacity, you must not access or use Emma AI.

4. Limitations Of Service click here to copy this link

   Emma AI is intended for general support and conversation purposes only. It is not intended to provide, and should not be used as, a substitute for professional medical advice, diagnosis or treatment.

   If you believe you are experiencing a medical emergency, please contact your healthcare provider or call emergency services immediately.If you are thinking about suicide or if you are considering harming yourself or others or if you feel that any other person may be in any danger or if you have any medical emergency, you must immediately call the emergency services and notify the relevant authorities. Seek immediate in-person assistance. Do not use the emma ai service for these purposes.

5. User Responsibility click here to copy this link

   You are responsible for using Emma AI in a safe and appropriate manner. You agree not to use Emma AI for any unlawful purposes, to harass or intimidate others or to impersonate any person or entity. You agree not to share information with Emma AI which you are not comfortable sharing. You should not enter any personally identifiable information, where possible. You are responsible for managing the privacy and security of your own devices (and therefore the access to any conversations you have had with Emma AI).

6. Data Protection click here to copy this link

   Plumm LTD may collect, store, and process various types of data, including personal data and usage data, when you interact with Emma AI. This data may include, but is not limited to, your name, contact information, IP address, device information, and the content of your conversations with Emma AI. Please refer to our Privacy Policy for further information about the data we collect, what we use it for, the legal basis we rely on, who we share the data with, how long we retain it for, your rights in relation to your data and other relevant information.

7. Intellectual Property click here to copy this link

   1. All intellectual property rights in Emma AI and its underlying technology, including but not limited to copyright, trademarks and patents, are owned by or licensed to Plumm LTD. You agree not to copy, modify, distribute or create derivative works from Emma AI or any associated content without the express written consent of Plumm LTD. Subject to your compliance with these Terms, Plumm LTD provides to you a personal, revocable, limited, non-exclusive, royalty-free, and non-transferable licence to access and use the Emma AI service.

   2. For any information and content, you share with the Emma AI service, you hereby grant Plumm LTD a license to copy, display, use, distribute, modify and adapt and otherwise act with respect to such information and content to enable us to provide the Emma AI service to you and to improve the Emma AI service, generally. You agree that this licence is a royalty-free, perpetual, sublicensable, irrevocable, and worldwide licence to use the information and content.

8. Third-Party Links click here to copy this link

   Emma AI may contain links to third-party websites or services. Plumm LTD is not responsible for the content or privacy practices of these third-party sites. We encourage you to review the terms and privacy policies of any third-party websites or services you visit. Your interactions with such third-party sites are solely between you and the third parties, and Plumm LTD shall not be liable for any loss or damage arising from your use of or reliance on any third-party content or services.

9. Termination click here to copy this link

   Plumm LTD may terminate or suspend your access to Emma AI at any time, without prior notice or liability, for any reason, including but not limited to your breach of these Terms. Upon termination, your right to use Emma AI will immediately cease. All provisions of these Terms shall survive termination, including, but not limited to, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

10. Disclaimer Of Warranties And Limitation Of Liability click here to copy this link

    Emma AI is provided on an "as is" and "as available" basis, without warranties of any kind, express or implied. Plumm LTD disclaims all warranties, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, and non-infringement. These Terms will not exclude or limit any warranty implied by law that it would be unlawful to exclude or limit.

11. Indemnification click here to copy this link

    You agree to defend, indemnify, and hold Plumm LTD and its affiliates, officers, directors, employees, and agents harmless from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising from or in connection with your use of Emma AI, your breach of these Terms, or your violation of any applicable laws or regulations.

12. Liability click here to copy this link

    1. Nothing in this Agreement limits or excludes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors or for fraud or fraudulent misrepresentation.

    2. Other than the liability set out in the preceding sentence, Plumm LTD will not be liable to you or any other party (whether under contract, negligence or otherwise) in relation to the content of, or use of, inability to use or otherwise in connection with the Emma AI service.

    3. Subject to the rest of this clause 12, you understand and agree that plumm ltd’s total liability will not exceed the total amount of money paid by you (or by anyone else) in respect of your use of the Emma AI service in the 12 month period prior to the date of the claim.

    4. By using the Emma AI service, you agree that the exclusions and limitations of liability set out in these Terms are reasonable. Prior to accepting these terms, if you disagree with the reasonableness of our exclusions and/or the limitation of liability, you agree to immediately cease using the Emma AI service.

13. Changes To Terms Of Use For ‘Emma AI’ click here to copy this link

    Plumm LTD reserves the right to modify these Terms at any time. Your continued use of Emma AI after any such changes constitutes your acceptance of the new Terms. If any modification is unacceptable to you, your only recourse is to cease using Emma AI.

14. Governing Law and Jurisdiction click here to copy this link

    These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these Terms or your use of Emma AI shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Severability click here to copy this link

    If any provision of these Terms is found to be invalid or unenforceable under applicable law, the remaining provisions shall continue in full force and effect.

16. Waiver click here to copy this link

    No waiver by Plumm LTD of any term or condition set forth in these Terms shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of Plumm LTD to assert a right or provision under these Terms shall not constitute a waiver of such right or provision.

17. Entire Agreement click here to copy this link

    These Terms, together with our Privacy Policy, constitute the entire agreement between you and Plumm LTD regarding your use of Emma AI, and supersede all prior or contemporaneous communications, whether oral or written, between you and Plumm LTD relating to the subject matter hereof.

18. Contact Information click here to copy this link

    If you have any questions or concerns about these Terms or Emma AI, please contact Plumm LTD at hello@heyplumm.com. Plumm Ltd is the owner and operator of Emma AI. Plumm LTD’s registered office is at 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ and the company registration number is 11034943.

19. Note click here to copy this link

    These Terms are in addition to the Plumm Terms of Use which are available at https://app.heyplumm.com/terms-of-use and which are incorporated into these Terms. In the event of any conflict between these Terms and the Plumm Terms of Use, these Terms shall take priority.

This document was last updated on 2nd May 2023.