Why Invest in Mental Health?
Investing in the mental health support of employees is essential for fostering a thriving workforce and creating a positive work environment.
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Our Founder
Asim has built multiple businesses, focusing on innovation and team collaboration internationally, driven by personal experiences with mental health. His motivation stems from his mother’s struggles and his own positive encounters with psychotherapy, leading him to champion mental health awareness and fight stigma.
With Plumm, Asim introduced a global platform for personalised mental health support, inspired by the crucial role HR plays in employee wellbeing and the hurdles in funding mental health initiatives. He emphasised the importance of integrating people management aspects to overcome investment challenges.
Plumm’s introduction of EMMA, a mental health virtual assistant, marked a shift towards AI-enhanced HR solutions that prioritise mental wellbeing. This evolution represents a significant step in offering comprehensive HR tools that combine efficiency with a focus on employee mental health, showcasing Plumm’s commitment to innovative, people-centric approaches.